In a digital world flooded with forms, emails, and chatbots — the inbound phone call is still king. Calls convert faster, contain richer intent, and allow sales teams to close deals in real-time.

1. Use Click-to-Call Extensions in Google Ads

Use call extensions and call-only campaigns to reach mobile users and track conversions.

2. Create SEO Content That Targets Call-Driven Keywords

Focus on high-intent, local search phrases. Use call tracking and dynamic phone numbers.

3. Run Facebook Tap-to-Call Campaigns

Use ‘Call Now’ CTAs, geo-targeted audiences, and mobile-first creatives.

4. Automate Missed Call Follow-Up

Recover revenue by using SMS callbacks, re-routing, or CRM automation.

5. Qualify and Route Calls Based on Lead Criteria

Use filters (geo, time, product line) and route calls to the best-fit rep.

Final Thoughts

Calls are the most valuable leads. Implement these strategies to maximize ROI and let your team close more deals.