Why Insurance Advertisers Are Turning to Pay Per Call
Insurance is one of the most competitive industries for customer acquisition — and also one of the most expensive. But as digital ad costs rise and form leads deliver diminishing returns, top insurance advertisers are shifting to a smarter model: Pay Per Call.
With Pay Per Call, you only pay when a real prospect calls your business. That means no more chasing cold leads, dealing with unverified data, or wasting budget. Just high-intent, ready-to-convert customers — delivered in real time.
In this guide, we’ll break down the benefits Pay Per Call brings to insurance advertisers and how platforms like I Have Calls help you scale smarter.
1. What Are Exclusive Insurance Calls?
Exclusive insurance calls are live, inbound phone calls from consumers actively searching for insurance — delivered to your sales team only. These aren’t recycled or shared leads — they’re qualified, time-sensitive opportunities.
Verticals include:
- Health Insurance
- Life Insurance
- Final Expense
- Auto Insurance
- Homeowners Insurance
2. Why Pay Per Call Is Built for Insurance Advertisers
Pay Per Call is designed to solve the biggest problems advertisers face:
- Low-quality leads from lead forms
- Delayed contact times
- Attribution and compliance challenges
With Pay Per Call, you get:
- Higher close rates (10–30%+)
- Real-time conversations with decision-ready buyers
- 100% contact rate (no more unresponsive forms)
- Detailed analytics and call recordings to optimize campaigns
3. What Makes a Lead Exclusive (and Valuable)
On I Have Calls, a lead is exclusive when:
- It’s routed to only one advertiser in real time
- It meets pre-defined targeting rules (product type, location, hours, demographics)
- It passes minimum duration filters (e.g., 90+ seconds)
You can also customize filters for:
- Zip code / state
- Age or household income
- Insurance type (ACA, Medicare, Life, etc.)
4. How Advertisers Use Pay Per Call to Scale Insurance Campaigns
Advertisers are increasingly using Pay Per Call to:
- Replace or supplement digital form campaigns
- Launch hyper-targeted state-specific campaigns
- Track ROI by source, campaign, and call quality
- Route calls directly to agents or call centers
Example: An Insurance agency targets callers in Texas under the age 65. Calls are routed to their licensed reps in real time — with full analytics to track performance.
5. Why Advertisers Choose IHaveCalls
We built IHaveCalls for performance-focused advertisers. You get:
- Transparent pricing — only pay for qualified calls
- Smart routing by time zone, vertical, or license
- Call filtering and fraud detection
- Real-time dashboards and attribution tools
Whether you’re buying 10 calls a day or 1,000 — our platform scales with your goals.